Sumário

Acknowledgments 1
History of ACIPI 3
The organization was founded on July 9, 1933 3
ACIPI Headquarters 4
Preface 6
Foreword 8
Summary 11
I – Retail: Evolution and Perspectives 14
Introduction to Retail 15
The Retail 16
The Retail of Services 20
The development of the retail in Brazil 21
The Retail Life Cycle 23
Retail in Brazil – Trends and Perspectives 27
Retail Trends 28
Social and Demographical Aspects 29
Technological Aspect – Electronic Retail 33
“Shopping Malls”: Changes to be considered 38
Private Labels: irreversible advance and segmentation 40
“Franchising”: a distribution network 42
Supermarkets: changes to be considered 46
Social Marketing and Social Responsibility in the Retail 50
Sustainability in the Retail 53
Social Networks and the Retail 57
II – Social Responsibility and Sustainability: Convergences and
Management 61
Presentation 62
Concept of Social Responsibility 62
The historical stages of the concept Corporate Social Responsibility 64
Social Corporate Responsibility: A Management Concept 68
Social Responsibility and Sustainability 72
Sustainability and Companies’ Engagement: possibilities and convergences 77
Sustainability in Retail and Services 83
Social Entrepreneurship 84
III – Retail and Services Social Responsibility and Sustainability Award 91
Origin of the Award 92
Mission of the Award 94
The role of ACIPI 94
How to participate in the Award 94
Registration on line 95
Evaluation Criteria: 100
Business Categories 101
Dissemination of the Award 101
Case Studies: 102
Category Micro and Small Company: 102
Category: Micro Company – Winner 2008 103
Algomais Industrial Laundry 106
Category: Micro Company – Winner 2009 106
Category: Small Company – Winner 2008 109
Category: Small Company – Winner 2008 112
Category: Small Company – winner 2009 117
Category Medium Company: 121
Category: Medium Company – Winner 2008 121
Category: Medium Company – winner 2009 125
Category: Big Company – Winner 2008 130
Delta Max Supermarkets 144
Supricel Logistics 148
Category Shopping Mall: 152
Final Considerations 156
References 161
Webgraphy 166
Remissive Index 167

Palavras-chave

1. Retail;
2. Social Responsibility;
3. Retail y Sustainability

Síntese

Este livro pauta-se por uma visão conceitual e prática sobre as várias dimensões da responsabilidade social no varejo, além de ser uma leitura objetiva para empresários, estudantes e pesquisadores.
Dúvidas como: O que de fato significa a expressão responsabilidade social? Qual o papel do varejo? O que pode ou deve fazer o empresário para atingir o lucro adotando práticas sociais? São questões difíceis, sim, mas o livro aponta para várias respostas. Ao desmistificar o tema, os autores preenchem com exemplos das empresas vencedoras do prêmio, o campo da responsabilidade social e da sustentabilidade no setor varejista.
Convido a todos à leitura do livro, por compreender que a incorporação da responsabilidade social e do desenvolvimento sustentável no varejo pode contribuir para ampliar o mercado, educar o cidadão, gerando oportunidades para todos.